A Sponsorship Proposal Presented To
IGNITION GROUP
From JUDAH — the latest global artist signed to ROC Nation, the legendary stable of Jay-Z & Beyoncé. A full artist sponsorship built to ignite culture, audience, and brand together.
The Artist
JUDAH
JUDAH is the latest signing to ROC Nation — the globally dominant music and entertainment company founded by Jay-Z. A versatile, all-genre artist, JUDAH carries the full weight and infrastructure of the ROC Nation stable, the same machine that powers the careers of Jay-Z and Beyoncé.
As an artist who crosses every genre, JUDAH is built for a brand that wants to be everywhere at once — stadium energy, street credibility, and global scale.
The Manager
STEVEN HARLEY
Africa · Europe · United Kingdom
Steven Austin Harley is a veteran businessman, entrepreneur and JUDAH's Artist Manager — a leader with more than four decades of international experience spanning corporate leadership, technology ventures, government consulting and logistics across Africa, Europe and the United Kingdom.
His career began at Anglo American and De Beers, where he qualified as a diamond sorter, trained in London and Ireland, and rose to Sales Manager for South Africa — never once missing an annual sales target. He went on to found his own advertising and marketing agency, serving clients such as Microsoft and Mondi and delivering international events under the International Olympic Committee, including the Nelson Mandela International Tennis Challenge.
Steven later co-founded smTAG in Zurich, pioneering RFID technology with clients including Manchester United Football Club, and helped grow Lefatshe Technologies from four directors to over 130 employees and nearly half a billion Rand in turnover. He has since consulted to the South African government and founded BeatIT Zimbabwe and Northern Wind Logistics.
As JUDAH's Artist Manager, Steven leads with an inclusive, engaging style built on mutual respect, entrepreneurship, and a lifelong record of building talent and delivering results.
Steve Harley
@steve_austin_harley
Manager Profile
Career Highlights
Diamond sorter & Sales Manager (De Beers) · Founder, advertising & marketing agency · IOC Nelson Mandela International Tennis Challenge · Co-founder, smTAG (Manchester United) · Lefatshe Technologies (4 → 130+ staff, ~R500m turnover) · Government consultant · Founder, BeatIT Zimbabwe & Northern Wind Logistics
The Producer
KIAH
London · United Kingdom
Kiah — the production mind behind SSK Music — is a UK-based recording artist, writer, and music producer specialising in Afrobeats, Alté, Afroswing, Dancehall, Rap, RnB, Soul, and K-Pop. As JUDAH's producer, he brings major-label craft and chart credibility to every record that carries the IGNITION name.
His credits span Sony/Columbia and Warner Music, with placements across the UK Official Charts Top 100 and viral chart recognition — the same engine room now powering JUDAH's global releases under ROC Nation.
KIAH
@ssk_music
Producer Profile
Selected Credits
Sony/Columbia · Warner Music · Alicai Harley · Ambush · B Young · Falz · Marley Waters · One Acen · Shay La Rose
The Opportunity
Why This Partnership, Why Now
ROC Nation Global
JUDAH arrives with the worldwide reach, press, and infrastructure of the Jay-Z & Beyoncé stable — a media and tour machine few artists can access.
All-Genre Reach
No lane is off-limits. JUDAH moves across genres, meaning IGNITION shows up in every audience, every playlist, every moment.
Built-In Tech
JUDAH isn't just an artist — he owns vStarz, a creator-economy platform. The sponsorship is amplified by a product, not just a person.
The Ask
Full Artist Sponsorship
JUDAH is seeking a full, exclusive artist sponsorship from IGNITION GROUP — covering tours, releases, content, and live activations — with IGNITION positioned as the primary brand woven into the next chapter of a ROC Nation artist's global rise.
What JUDAH Offers IGNITION
More Than A Logo
SIMUNYE — JUDAH featuring Beyoncé, Alicia Keys & Jay-Z
The flagship release SIMUNYE — a JUDAH track featuring Beyoncé, Alicia Keys and Jay-Z — made exclusive to IGNITION GROUP globally and available only on IGNITION-owned digital platforms.
Exclusive Brand Ambassador
JUDAH becomes the face of IGNITION GROUP — a single, exclusive ambassadorship that puts your brand at the center of every release, performance, and interview.
Songs Written For IGNITION
Original music written and composed specifically for IGNITION — anthems built around the brand, owned and performed by a ROC Nation artist for campaigns, events, and launches.
vStarz — The Creator Economy
Access to vStarz, JUDAH's own app — the world's first digital talent contest and creator economy — giving IGNITION a permanent, owned platform inside the next generation of talent.
ROC Nation Global Power
The credibility and global reach of the Jay-Z & Beyoncé stable behind every activation. IGNITION doesn't sponsor an artist — it aligns with an empire.
TIDAL — Exclusive Provisioning on IGNITION VAS Product Offerings
TIDAL (tidal.com), owned by ROC Nation, provisioned for exclusive integration across IGNITION's VAS product offerings — a high-fidelity streaming and content layer behind IGNITION's own products.
TIDAL provisioning is pending ROC Nation global approval
The World's First Digital Talent Contest
& Creator Economy
The Platform
Own The Next Generation
vStarz is JUDAH's own product — the world's first digital talent contest and creator economy. Partnering with JUDAH doesn't just buy space on a poster; it places IGNITION inside a live, growing platform where new talent is discovered every day.
- Permanent brand presence inside a talent-discovery platform
- Contest sponsorships, branded stages, and creator activations
- A first-mover position in the creator economy
Let's Ignite This Together
JUDAH brings the global power of ROC Nation, an all-genre voice, and a creator-economy platform. IGNITION GROUP brings the brand. Together we build something the culture remembers.